SEO (Search engine optimization) is the process of making your site indexable to the search engines. Throughout the years, since the 90s, changes have been made on how search engines crawl individual pages. In no particular order, we discuss six elements that make optimization successful. Each element is essential in a successful site optimization. These elements, given the appropriate changes can influence your page ranking.
The first on our list is alt attributes. Humans and search engines view pages differently. For example, you posted an image on your site. Your readers can view the image but to web crawlers, the image is nothing but a blank page. If your images do not have alternative attributes, they will not get indexed.
This is the problem on sites that are built on Flash plug-ins or that contains Java plug-ins. These attributes provide crawl-able content to search engines, especially for media rich sites. To make your site more friendly to search engines, we recommend that you create alt text to your images or a brief descriptive transcription to your audios and videos.
The second element is building links. Links are important but not everything in optimizing your site. You can use three types of links to send signals to search engines that you have a good quality content. The first type is outbound links. These links refer to those you make to point other pages. These originate from your linking page.
On the other hand, inbound links are coming from outside sources. Pages from other sites refer to your site. This type of link is the most valuable links since it tells the search engine that other pages trust your content. The third type of link is internal link. This link consist of the internal link building within your site, where you create connections between your pages. This kind of link building is a great method to make web crawlers recognize other relevant pages on your site.
The third element on our list is keyword. Keyword inclusion on your pages increases your chance in the ranking results. However, the usual turnaround time takes 6-7 months depending on the competition of keywords that are being optimized. The 7 month period is rather long but the long-term effect of using the right keywords for your niche site is worthwhile.
The fourth element in a successful SEO is creating the right URL structure for each of your page. In constructing the URL extension, be sure to make it short and user friendly. Your users can remember URLs when they consist of readable words instead of numbers, and symbols.
Moreover, you can increase your chance of ranking in the search engine results if you include the keyword you have used in the page. Make the inclusion look natural. Be considerate to your readers. The ideal length of a URL extension is three to seven words. Drop the words “a”, “an” “and”, “the” in making the extension. Search engines ignore these words in indexing a page. You may also use hyphen instead of using spaces to separate words in your URL extension.
Creating a title tag for your site is the fifth element. Title tags are short but descriptive summary of what your site offers. A keyword placement can make your title tag an effective and powerful signals to the web crawlers.
The six of the elements we have gathered is SEO marketing your site. Getting your site optimized is not enough. If people do not know that your site exists, no one is going to visit. Thus, we recommend that you hire a professional marketer to perform the job for you. Hiring a pro may entail additional cost but may boost your visibility chances. These professionals may have the network of potential leads that may help you rank better in the search engine results.
Optimization involves many tasks, from ensuring that the web crawlers can index your site to maintaining these efforts. Everyday, every year, search engines develop new algorithms to rank relevant pages according to searchers made.